Trade Show & Event Marketing: Plan, Promote & Profit

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Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the s...

Hardcover: 352 pages
Publisher: Cengage Learning; 1 edition (February 15, 2005)
Language: English
ISBN-10: 0324206240
ISBN-13: 978-0324206241
Product Dimensions: 6.2 x 1.5 x 9.2 inches
Amazon Rank: 1255862
Format: PDF ePub fb2 TXT fb2 ebook

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The whole book is theory-ground, but communicate with the reader in a simple and friendly tone.Having read the book I am more confident in handling events in a systematic and thoughtful way :)...



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keting executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.