Judge This (Ted Books)

 Judge This (TED Books) PDF ePub ebook

A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey...

Series: TED Books
Hardcover: 144 pages
Publisher: Simon & Schuster/ TED; 1st Edition edition (June 2, 2015)
Language: English
ISBN-10: 1476784787
ISBN-13: 978-1476784786
Product Dimensions: 5 x 0.7 x 7 inches
Amazon Rank: 347741
Format: PDF ePub Text TXT fb2 ebook

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counters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.