In the 1960s and ’70s, a diverse range of storefronts―including head shops, African American bookstores, feminist businesses, and organic grocers―brought the work of the New Left, Black Power, feminism, environmentalism, and other movements into the marketplace. Through shared ownership, limited growth, and democratic workplaces, these activist entrepreneurs offered alternatives to conventional pr...
Series: Columbia Studies in the History of U.S. Capitalism
Hardcover: 336 pages
Publisher: Columbia University Press (August 8, 2017)
Product Dimensions: 7 x 1 x 10 inches
Amazon Rank: 420678
Format: PDF ePub fb2 djvu ebook
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Really enjoyed this book! Meticulously researched look into an aspect of 60's and 70's activism I've read very little about. Sparked some really interesting discussions, so would be great non-fiction choice for book club....
corporate business models. By the middle of the 1970s, thousands of these enterprises operated across the United States―but only a handful survive today. Some, such as Whole Foods Market, have abandoned their quest for collective political change in favor of maximizing profits.Vividly portraying the struggles, successes, and sacrifices of these unlikely entrepreneurs, From Head Shops to Whole Foods writes a new history of social movements and capitalism by showing how activists embraced small businesses in a way few historians have considered. The book challenges the widespread but mistaken idea that activism and political dissent are inherently antithetical to participation in the marketplace. Joshua Clark Davis uncovers the historical roots of contemporary interest in ethical consumption, social enterprise, buying local, and mission-driven business, while also showing how today’s companies have adopted the language―but not often the mission―of liberation and social change.